Something we are all doing wrong?
When we are writing content for our sites, there are many methods. One of my favorites is by a guy named Andrew Hansen. He has an ebook course on writing content quickly, and it essentially boils down to doing a five minute Google search on your keyterm, pulling out three or four points supporting that term, and then just writing about them in your own words following a specific formula.
An article appears!
But is it enough? Check out Sugar Rae’s post here.
She essentially pans the idea of writing like that. That it’s been said before (hell, you’re getting your research from articles just like the one you are trying to write), and it doesn’t contribute anything to the web and hence to longterm success. She suggests writing absolutely unique content that hasn’t been done before.
Maybe. I mean, I’m sure that’s great.
But I truly believe the packaging is the “unique content.”
Let’s say you have a site on, hell I don’t know, underpants. You find all your search phrases, and begin writing admittedly bland articles describing every aspect of underpants. BUT, you also add a set of videos, a forum, a blog keeping up with the latest news on underpants, and so on. You nurture a community of underpants fans.
So your true site becomes the community, and your bland articles take sort of a back seat and become a necessity in learning about the subject matter. Most people will read your blog and participate in forums, but if they need to know some basic facts about the topic, it’s there on your site.
In this way you can still become a true authority in your niche, regardless of the presence of pedestrian articles that have already been written in one form or another on the web.
Work on building that site, as we direct here on Niche Website Kit, and you won’t go wrong.
Tags: content, articles, writing, website
