Everybody who works on a website, especially for affiliate marketing reasons, needs to produce lots and lots of articles. And it seems like we always want to take the easy way out.
Snap our fingers, and an article appears.
Hence, the recent proliferation of PLR membership sites and software that “changes” those PLR articles just enough to avoid the duplicate content filters.
The way Instant Article Wizard is presented on its website is probably not the best way to use it; in fact, you can get into a lot of trouble using it that way. But of course the sales letter needs to convert highly, so they highlight the lazy man’s approach since we all want content for our sites.
In affiliate marketing, we’re faced with the constant “problem” of writing articles around our niche. Why? Because information is the currency of the Net, and affiliate marketing ties directly in with information. The basic formula is: write an article on a topic to give some enough to make an informed decision on a problem they are having, and then offer them the product or service they just learned about through your article.
When we are writing content for our sites, there are many methods. One of my favorites is by a guy named Andrew Hansen. He has an ebook course on writing content quickly, and it essentially boils down to doing a five minute Google search on your keyterm, pulling out three or four points supporting that term, and then just writing about them in your own words following a specific formula.